vendor sponsor spotlight: Alison Ellis

26Mar10

Name: Alison Ellis
Business name: Floral Artistry by Alison Bucholz-Ellis
Business description: Boutique floral design.  I specialize in weddings and events with a focus on high quality flowers and superior design technique.
Location: Jericho, Vermont

How long have you been in business: I started my business in 2002 and I am entering my 9th season in business this year. I have a degree in Plant & Soil Science from the University of Vermont and have been working as a floral designer for 16 years.

How did you get started in weddings: I have always worked in the floral industry—I started when I was 16 years old at a flower cart in NJ—but when I worked at a high-end flower shop in 2001 and acted as the lead coordinator for the wedding of the shop owner’s daughter I was hooked.  The shop closed its doors at the end of that year, but I knew that I wanted to pursue my design career with a focus on weddings.  I booked 1 wedding in the summer of 2002 and we worked our way up to over 30 weddings per season a few years ago.  Now, we are booking up to 25 weddings per season in order to maintain a high level of quality, service and personal sanity!

What is your favorite part of working in the wedding industry: I often say that we are “making dreams come true” every weekend and while I say it in jest, there is truth to it.  I love taking basic ideas, color palettes and inspiration that couples have in mind and refining them to represent the best parts of those ideas sprinkled with a bit of my own style & flair.

Why did you get involved with Pink Initiative: Breast cancer is very close to our hearts—my husband’s aunt was diagnosed several years ago.  So many of my clients are women and if I can help raise awareness with my brides by my involvement, then that is something I can feel good about. My husband and I love Vermont, we love weddings and we think it’s important to include philanthropy as part of our business mission.

Favorite use of pink: My favorite use of pink has got to be different shades of raspberry and light pink roses arranged with pink protea.

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